The users are not just sharing their knowledge of music. We wanted to know how users used visual, audio, textual and narrative elements to tell stories through music. Our research looked at the global impact of these memes, collecting music challenges in English, Spanish, Portuguese and French.
This gamified angle of sharing music memes on TikTok increases our entertainment value – a competitive element that entices users to participate even more. We now share it with people we barely know from the internet.Īnd we’re not just sharing the songs, but also the ways we react to them. We no longer share our musical interests with just our family, friends or colleagues. Music memes allow this social activity to be global.
Music has always been a form of expression for humans, even considered as a language itself. It’s corn! How the online viral ‘Corn Kid’ is on a well-worn path to fame in the child influencer industry In our new research, we wanted to find how these challenges have taken over the internet.
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